The article reveals the importance of the culture of business communication for future professionals, the essence of the culture of English for professional communication and the means of its formation during practical classes with students of non-philological specialties are defined.
Statement of the problem
Integration into the global cultural, educational and economic environment requires high quality training, capable of successful professional activity within the international community. The new living conditions, new requirements for future specialists, new methods of recruitment require improvement of modern approaches to training professionals. In this context, foreign language, especially English as the language of international business, is becoming a necessity for everyone. In this regard, modern universities seek to provide students with language training, adequate requirements of today’s economically developed society; develop the professional and targeted communication skills of future professionals that will enable them to conduct international business successfully, freely communicating in English (Dragomirova, 2012: 51).
The development of business activity in Ukraine has led to an increased interest and a growth in popularity of studying business English as the language of international communication. Practice shows, however, that in today’s continued expansion of international contacts only the ability to speak and write correctly in a foreign language, even if it is based on fundamental knowledge of its foundations, is clearly not enough. The missing link here is the appropriate use of culturally-conditioned behavior, both linguistic and non-language character based on knowledge of the culture and method of communicators’ thinking (Bahautdynova, 2009: 18). In connection with this information we can observe natural distribution in Ukraine of a new trend in learning a foreign language – the development of cross-cultural competence that can (and should) be the basis of effective business communication.
Analysis of research and publications
Our analysis of the scientific and methodological literature has shown that the theory of intercultural communication issues involved T. Astafurova, M. Donets, J. Winter, J. Leif, R. Porter, L. Samovar, S. Terminasova, G. Tomahina, I. Haleyeva, I. Tsaturova, the concept of a culture of dialogue was highlighted by M. Bakhtin, B. Bibler etc. The problem of tolerance within intercultural communication was regarded by P. Donets, L. Znikina, T. Larin, V. Nike, T. Peach, A. Sadohin, S. Terminasova etc. The formation of intercultural competence in higher education was revealed in the works of G. Kopyl (future specialists in international economics), I .Pluzhnyk (students in humanities), Alexander Frolov (economic profile of the students), T. and S. Kolodko Shehavtsovschyi (future teachers of foreign languages). In theory, the cultural approach (L. Vygotsky, M. Gurevich, A. Leontiev, A. Luria, V. Rozin, A. Flier, D. and B. Whiting) developed a set of methods for describing, comparing and studying cultural distinctions (cross-cultural approach).
A number of scientific papers, including research by A. Petrova, A. Yatsyshyna, have been dedicated to problems of students’ professional self-improvement in the study of a foreign language business. The problem of building a culture of communication as an important factor in the professionalism of future professionals is reflected in the works of G. Borozdina, P. Veselov, V. Hrehnova, A. Danilenko, M. Doronin, I. Ilyayevoyi, O. Kazartsevoyi, V. Knorring, F. Cousin, S. Melnikova, T. Mishatkinoyi, Z. Smyelkovoyi, I. Timchenko, Y. Tundykova, etc.
However, some aspects of the training of future specialists in cultural business communication are still not sufficiently explored, including the role of foreign languages in its formation.
The purpose of the article
The purpose of the article is to determine the culture of English-speaking business communication and means of its formation in the classroom for students of non-philological specialties.